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Shanelle Lasala
Aviva Insurance: Keeping you Covered
The objective of this project was to build an advertising campaign to build awareness for Aviva insurance. The idea was to promote that Aviva insurance offers many different options for insurance, beyond home and auto. The campaign slogan 'Keeping you covered' communicates Aviva's wide variety of insurance protection using the brand yellow umbrella to visually communicate to the audience.
Software: Adobe Photoshop
Media: Traditional Billboard. Non-traditional Bus shelter.
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