Shanelle Lasala

The objective of this campaign was to engage the Ontario residents specifically targeting working mother's interested in providing their family with healthy, locally grown and responsibly sourced foods, from Ontario farmers. The campaign will promote the Fall farmers market and be placed throughout Ontario grocery stores that provide Foodland Ontario produce. 

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'Our Roots' is a multi-dimensional slogan that speaks to the following: 

1. The root vegetables that are predominately used during this time of year.

2. The farmers and their own historical roots on their farms and farming careers. 

3. The roots of the diverse population in Ontario. Where the tech savvy, socially engaged mothers can come together online and discuss their own cultural roots and share recipes and stories with the hashtag #tellusaboutyourroots. 

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Software: Adobe Photoshop, Adobe InDesign, Adobe Illustrator

Media: Poster.