Shanelle Lasala

This was a Public Service Announcement (PSA) campaign for Canadian Blood Services. The campaign targeted a younger audience, both female and male Gen Z and Gen Y, to encourage them to find out their blood type and gain some understanding of the importance of donating blood. The campaign is designed with a strong use of typography in a humorous way by using popular culture reference that resonate with the target audience, and provide insights on the different types of blood types and how different blood types can go together. The call to action leads the target to the landing page where they can sign up to donate blood, and know how their blood could benefit other Canadians in need. 

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Software: Adobe Photoshop, Adobe Xd, Adobe Illustrator

Media: Magazine. Poster. Non-traditional.